Planning

You love waking up to it. I love waking up to it. Coffee is tried, true and beloved by many across the globe. Nothing beats waking up with a cup of joe, to hit the ground running. Or in this case, rising from the grave.

I love me a good dark roast, and thus I decided to make a mock brand surrounding this attribute. After taking a gander at a few coffee bags across the web, the idea rose to me: Rise & Grind Coffee Co.

It was perfect. We rise and we grind throughout the day. Coffee helps maintain that jolt of energy needed to keep being productive. What better name than this?

Composition

I don’t know about you, but the last thing I’d want to do is wake up at the crack of dawn. On a Sunday morning, after slamming a couple of Coronas with “the boys” at your local Chili’s the night before. You need a a good strong coffee to wake your a** up. With this in mind, I used a crying eye graphic to be the center of a cartoony tombstone.

I feel as if this eye and tombstone portray every millennial’s willingness to live the grind, as we’re simultaneously dying inside from worrying about our credit scores being well enough from a not so well economy of an ever-inflating corporate America.

Final Rendition

You want something to catch people’s attention? Use bright colors. For the bag, I used my signature OG Yellow, with bright red sides. The black logo helps to keep a necessary focal point with the blast of dark contrast. Alesand Round Extra Bold font was used for the outer trim.

In addition to the logo, I added a skeleton to the left side of the bag. The flower going through the skeleton correlates with the Rise & Grind aesthetic. On the right, I added a paragraph of text, a mock QR code and Barcode. Finally, I added the crying eye on the bottom to give it a subtle pop of contrast. Photoshop was used for the mock bag. Illustrator for the logo.