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Palomino Ridge Pools & Spas

Southern California Pool and Spa servicing company. This logo was inspired by western style lettering and branding. The client wanted just that, so I decided to give it a more modern approach, yet keeping a “western” aesthetic to the design. Both Autodesk Sketchbook and Adobe Illustrator were used in achieving this project. Four hours total were spent in the creation of this design.

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Composition

Palomino Ridge Pools & Spas is a small business based out of southern California, servicing mostly in San Diego County. Because of it’s location, the client wanted to go with a “western-ish” sort of vibe.

This was to fit in with the aesthetic of the city in which much of the architecture in San Diego, resembles of what seems to be a Spanish Villa mixed with a 1890’s Western Victorian style.

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Progression

In order to achieve said style. I needed to create a font that depicted just that. I created a font grid in Autodesk Sketchbook and began to sketch some block lettering. Once achieved, I took that sketch into Adobe Illustrator, where I then vectorized and added small triangles to each side of each letter.

These triangles help give it a more western feel, yet keep it somewhat modern. I then applied an arch effect to the font, to give it that nice rainbow shape, Thus making the logo look more dynamic.

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Final Rendition

Even with text effects, it was still looking a bit stiff. I decided to add a drop shadow to the text, which I then blended in to the foreground text. This achieved the 3D look in the lettering.

Next, I added an outline to the entirety of the top and bottom fonts and connected the outlining shape into a solid looking plaque. Finally, I created a row of lines and added a clipping mask to the khaki portion of the font. Together, they achieved an old-timey feel to the font itself. The entirety of the project took 4 hours to complete.

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